What if my practice isn't profitable enough to transition yet?

The short answer

What if your physical therapy business is not profitable enough to transition yet? That is exactly the time to build a plan. Paul Martin, Founder and President of Martin Healthcare Advisors, explains where to start.

In this video:

• Start with an Outside-In Assessment
• Identify the levers in your business that create profitability
• Build a plan to drive profitability one metric at a time, with systems that last
• See the change in value from the start, so you have a clear target

Full transcript

If you don't think your practice is profitable enough to transition, that is the time to create a plan that brings clarity to creating that profitability.

The first thing you want to do is to have an Outside-In Assessment. In that assessment, we're going to identify the levers that you need to pull in your business that will create profitability. And working in alignment with you, we will lay out a plan to drive profitability, and we will do that one metric at a time. We're going to create systems so that you can have this in place moving forward.

We will also show you the change in value, so that you have a target that you are working towards and can see it from the start of your work.

Transcript lightly edited for readability.